Madagascar loses about 100,000 hectares of forest per year, most of which is transformed into firewood energy and charcoal. Indeed, the majority of the population still uses charcoal as a source of cooking energy. To reduce the pressure on Madagascar’s natural resources, especially its forests, Flexknit has initiated Global Green Energy. One of its major activities is the plantation of “Fy Juncao”, a fast-growing plant species that will be used as biomass to produce ecofriendly briquettes. One hundred hectares of Fy Juncao have been planted in the village of Antotohazo, about 80 km from the capital of Madagascar. The plantation generates employment for a hundred people from the village during the planting and the upcoming harvest. After the harvest and drying, the collected Fy Juncao will be used to manufacture bio-charcoal in a dedicated production unit at the Global Green Energy factory. This way, GGE provides an alternative energy to firewood and common charcoal for households and industries.